Fisher Investments
Digital Marketing Specialist
We are a dynamic organization specializing in innovative digital marketing strategies that drive engagement, growth, and success. Our team leverages the latest tools and technologies to create impactful campaigns, optimize performance, and deliver measurable results. We are seeking an experienced Digital Marketing Specialist to join our team and help shape our digital presence and strategy.
Role Overview
As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple channels. You will play a key role in enhancing brand visibility, driving traffic, and boosting conversions, all while keeping a close eye on performance metrics.
Key Responsibilities:
- Plan and manage digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing.
- Develop and execute strategies to drive website traffic, improve user engagement, and enhance lead generation.
- Optimize digital assets, including websites and landing pages, for search engines and user experience.
- Monitor and analyze campaign performance metrics using analytics tools, providing insights and recommendations for improvement.
- Create engaging content for digital platforms, ensuring alignment with brand messaging and objectives.
- Manage advertising budgets to maximize ROI and achieve marketing goals.
- Stay updated on industry trends, emerging technologies, and best practices to keep strategies competitive.
- Generate regular reports on campaign performance and effectiveness for stakeholders.
Requirements:
- Proven experience as a Digital Marketing Specialist or in a similar role, with a successful track record of managing digital campaigns.
- Strong knowledge of SEO, PPC, social media advertising, and email marketing strategies.
- Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Excellent written and verbal communication skills, with a flair for creating compelling content.
- Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
- Experience with marketing automation and CRM platforms is advantageous.
- Degree in Marketing, Communications, or a related field; certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunities to work on exciting projects in a supportive and collaborative environment.
- A workplace culture that values innovation, creativity, and professional development.
- Access to training and resources to enhance your digital marketing skills.
Application Process:
If you are a results-driven Digital Marketing Specialist eager to take your career to the next level, we encourage you to apply. Join our team and help us create impactful digital strategies that drive success.